Ultraviolet

Equality at a Higher Frequency

UltraViolet is a community of women and men, fighting to expand women's rights and combat sexism everywhere - from politics and government to media and pop culture.

Ultraviolet: Equality at a Higher Frequency

Women’s Groups Crash Reebok NYC, Slam Company for Supporting Rick Ross Rape Lyrics

Thursday, April 04, 2013

Just minutes after Rick Ross tweeted an awkward non-apology to people who had “misinterpreted” his rap about drugging and raping a woman, more than 100 UltraViolet and NOW NYC members crashed Reebok’s flagship store in New York City to demand the company drop Rick Ross. Survivors of rape, athletes, moms, and concerned women dressed in athletic gear with marathon-style bibs featuring the number “72,000” all lugged boxes of petitions into the store for the delivery.

“It’s time for Reebok to stop using their brand as a platform to dictate to women what counts as rape. Contrary to Ross’ claims, there was no misinterptetation here: Slipping a woman a drug and ‘enjoying that’ is rape, plain and simple.” said Nita Chaudhary, co-founder of UltraViolet. “It’s time for them to answer the 72,000 former customers who want them to stop promoting violence against women and fire Rick Ross.”

See photos of the event here: http://www.flickr.com/photos/79559505@N06/sets/72157633167384210/

"As a survivor of campus rape, I know how harmful it is when sexual violence is not recognized for what it is: a violation of another human being. Reebok needs to take the responsible route and stand against the denial of the experiences of millions of rape victims around the world," said attendee Wagatwe Wanjuki.

"It’s unacceptable that Reebok, one of the oldest brands in athletics, would stand behind someone who so openly condones rape. Companies like Reebok have a responsibility to the public. Propping up someone who rants about rape and paying that person millions of dollars is about as irresponsible as it gets. The Reebok board of directors should take immediate action," said Sonia Ossorio, President of NOW NYC, a group supporting and attending the protest.

Today’s event came on the heels of a full week of silence from Reebok as controversy over their spokesman’s conduct has grown. UltraViolet will announce further escalation of the campaign Monday of the company continues to use their brand to promote rape.

Reebok’s spokesperson Daniel Sarro can be reached at: 781-401-4443.

The lyrics to Ross’ single, UOENO, that are under fire: “I die over these reeboks, you dont even know it / Put molly all in the champagne, she ain't even know it / I took her home and I enjoy that, she aint even know it.”